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Equinox, SoulCycle Face Boycott Calls Over Owner’s Trump Fundraiser

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  • After a Washinton Post report showed that Equinox and SoulCycle owner Stephen Ross was hosting a Trump fundraiser, many big names decided to boycott the exercise chains.
  • Chrissy Teigen, Jonathan Van Ness, and others all said they would be boycotting to the gym. 
  • Equinox and SoulCycle responded to the boycotts and said they had nothing to do with the fundraising event. 
  • Ross also responded, saying that he is an active participant in the democratic process, and is a champion for racial equality and inclusion. 

Stephen Ross Set to Host Trump Fundraiser

Celebrities like Chrissy Teigen are calling for a boycott of Equinox and SoulCycle after it was revealed that the owner would be hosting a fundraising event for President Donald Trump.

On Tuesday, the Washington Post reported that Stephen Ross would be hosting a fundraising event in the Hamptons for Trump on August 9. Ross is a chairman and the majority owner of Related Companies, which runs Equinox and SoulCycle, and is the owner of the Miami Dolphins. 

Tickets for the event can cost up to $250,000, with those paying the highest pricetag getting lunch, as well as a photo and roundtable discussion with the president. 

Celebrities Call for Boycott

On Wednesday, both Equinox and SoulCycle were trending topics on Twitter, with many calling for boycotts of the locations. Some were specifically frustrated as Equinox has prided itself on being LGBTQ friendly, and has had a presence at several pride events throughout the country.

Many celebrities joined the discussion of boycotting, including actor and comedian Billy Eichner. 

“Considering @Equinox’s clientele and how they’ve pandered to us, this one feels particularly hypocritical and shameful,” he wrote. 

Queer Eye’s beauty guru Jonathan Van Ness also canceled his membership. 

Miami Dolphins player Kenny Stills also chimed in about his team’s owner. He specifically called out a non-profit called Rise, which Ross is a co-chair of. The mission statement claims that the organization “educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.” Stills found this to be hypocritical based on Ross’ support for Trump.  

Model and regular critic of Trump Chrissy Teigen also spoke up about the news.

“Hello, I don’t normally make posts like this but a lot of my very cool, socially aware, progressive, awesome, amazing friends are members of Equinox or Soul Cycle,” she said on her Instagram story. “And I just want to let you know that their owner is hosting a giant Trump fundraiser and so fuck them. Cancel your memberships today. 

“You can come to my house and work out,” Teigen offered. “But yeah, just think about it. If you’re fine with that cool, go right ahead. But if you’re not, and I know a lot of you are not fine with that, cancel. Thank you!.” 

It appears these stars were not alone in reaching out to the company. Teigen tweeted a screenshot of what looks like a cancelation confirmation from Equinox. That e-mail said that the company was “experiencing extremely high volumes of emails.”

However, Teigen did get some backlash for encouraging the boycott. On Instagram, she shared a post of a user who said, “Are we SERIOUSLY not using businesses now that don’t have the same political views as us????”

“Yeah we fucking are,” Teigen commented. “These ‘different views’ you speak of are fundamental differences in compassion, empathy, humanity.”

There were, however, others who disagreed with the boycott. Fox News contributor Rachel Campos-Duffy said that Democrats were “further dividing & bullying the nation.”

Equinox, SoulCycle and Ross Respond

Equinox eventually released a statement about the matter and claimed that they “have nothing to do with the event and do not support it.”

SoulCycle released a similar statement as well. Some online took issue with their statement referring to Ross as a “passive investor.”  They felt this downplayed his role, as he is the chairman of their parent company.

Ross ended up releasing a statement of his own via Miami Herald reporter Adam Beasley.

“I always have been an active participant in the democratic process,” Ross said. 

“I have known Donald Trump for 40 years, and while we agree on some issues, we strongly disagree on many others and I have never been bashful about expressing my opinions,” he later added. 

Ross finished his statement by saying, “I have been, and will continue to be, an outspoken champion of racial equality, inclusion, diversity, public education and environmental stability, and I have and will continue to support leaders on both sides of the aisle to address these challenges.”

See what others are saying: (Los Angeles Times) (Business Insider) (Reuters)

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TikTok Bans Ads for Weight Loss Supplements and Fasting Apps

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  • TikTok said Wednesday that it will ban advertisements for fasting apps and weight loss supplements. It will also add new restrictions on ads that “promote a harmful and negative body image.”
  • Part of its new policies include only allowing viewers ages 18 and up to see ads for “weight management products” and barring ads with irresponsible claims. 
  • The app is also partnering with the National Eating Disorder Association to connect users with resources directly on the app and will support Weight Stigma Awareness Week (Sept. 28-Oct.2) with information about the topic on its discover page. 
  • The move comes after months of users noticing increased ads for Intermittent fasting apps and other weight-related products, which many found concerning considering TikTok’s massive young user base. 

New Restrictions Announced 

TikTok announced some new restrictions for weight loss advertisements on its platform Wednesday in an effort to support body positivity.

“We’re introducing new ad policies that ban ads for fasting apps and weight loss supplements, and increase restrictions on ads that promote a harmful or negative body image,” the company’s Safety Policy Manager, Tara Wadhwa, wrote in a blog post.

These types of ads do not support the positive, inclusive, and safe experience we strive for on TikTok.”

Wadhwa said the app recognizes the role the internet plays in exacerbating weight stigma and body shaming and wants to do more to make TikTok a safe and comfortable environment for its users.

As far as what those new policies will be, TikTok said:

  • Advertisements for weight-management products can now only reach users ages 18 and up. 
  • Stronger restrictions will be placed on weight loss and implied weight-loss claims.
  • Further restrictions will be introduced to limit irresponsible claims made by products that promote weight loss management or control.
  • Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

Concerns for Young Users 

Those are some pretty important changes that address ads that have recently become common on the app. Over the last few months, TikTok users have complained about being served ads for products like intermitted fasting apps. That sparked a ton of concerns, especially since TikTok has such a young user base. 

According to internal company documents viewed by The New York Times, in July, TikTok classified more than a third of its 49 million daily users in the United States as being 14 years old or younger.

Other Efforts 

But that’s not all the app is doing to support inclusion and body positivity.

TikTok has also partnered with the National Eating Disorder Association (NEDA) to connect its users with resources directly on the app.

We’ll soon begin redirecting searches and hashtags – for terms provided to us by NEDA, or associated with unsafe content we’ve removed from our platform – to the NEDA Helpline, where NEDA can then provide our community with confidential support, tools, and resources,” TikTok explained.

On top of that, the app is also supporting Weight Stigma Awareness Week, which runs from September 28-October 2.

During that time, it will have a dedicated page on it’s discover tab to support NEDA’s #EndWeightHateCampaign in an effort to educate the community about the topic, why it matters, and how users can find support for themselves or others.

In its announcement, TikTok also reminded users that they can always use its existing features to block content, users, and comments that they find disturbing, and report ads that violate its policies. 

While some would like to see TikTok do more to combat diet culture on its platform, the move has generally been met with praise, and it puts the app closer in line with policies platforms like Instagram have enacted.

Last year, Instagram started restricting users under the age of 18 from viewing ads promoting weight loss and cosmetic procedures. It also barred posts that make “miraculous” claims about weight loss while also including coupon codes or other commercial elements. Those changes were meant to target products people like the Kardashians and others promoted: flat tummy teas, appetite suppressant lollipops, and other items of that nature. 

Ultimately, it seems like TikTok is listening to its users by creating these new policies.

“Though there’s always more work we can do in this critical area, we think these are steps in the right direction,” it said in its blog post. “We continue to look for new ways to support our community and foster a positive environment for everyone on TikTok.”

See what others are saying: (Forbes) (CNBC) (Mashable

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Charli D’Amelio’s Dunkin’ Partnership Proves Successful

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  • TikTok’s most-followed creator, Charli D’Amelio, partnered with the coffee chain Dunkin’ to add her go-to order to its menu for a limited time.  
  • A Dunkin’ official told TMZ that the chain sold hundreds of thousands of her signature drink, “The Charli,” within the first five days of launching. It also set a record for daily users on the Dunkin’ app the first day of the launch after seeing a 57% increase in app downloads. 
  • Dunkin’ even saw a 20% sales boost for all cold brews that day as well as a 45% surge the following day. 
  • This collaboration, along with musician Travis Scott’s partnership with McDonald’s, has many interested to see if and how more chains will use big names as marketing tools in the future. 

The Charli 

Officials at Dunkin’ have finally given some insight into just how powerful its partnership with 16-year-old Charli D’Amelio has been for the coffee chain. 

D’Amelio, of course, is TikTok’s most famous personality, and she recently teamed up with Dunkin’ to get her go-to coffee order on its menu for a limited time. The drink is called “The Charli,” a cold brew with whole milk and three pumps of caramel swirl.

It officially debuted in stores on Sept. 2. As part of the partnership, she also launched a contest with the chain. For that, the company invited her fans to post a picture on Instagram, recreating a memorable moment of Charli and her Dunkin’ drink using the hashtag #CharliXDunkinContest. Then, on Sept. 19, National Dance Day, five lucky winners were selected to join a virtual hang out with Charli. 

It was probably fair to assume that the drink would be a success given Charli’s massive following and influence these days. She’s currently sitting at 88.4 million followers on TikTok alone. and the drink has been spotted all over the app, with fans, friends, and influencers trying it out themselves.

However, Drayton Martin, vice president of brand stewardship at Dunkin’, just confirmed to TMZ that the chain sold hundreds of thousands of the signature drink within the first five days of launch. Dunkin’ also set a record for daily users on its app the day her drink debuted after seeing a 57% increase in app downloads. 

Apparently it wasn’t just “The Charli” that saw success. Dunkin’ also saw a 20% sales boost for all cold brews the first day as well as a 45% surge the next day. 

Travis Scott’s McDonald’s Deal 

These numbers are especially interesting to look at when acknowledging how lucrative Travis Scott’s limited edition collab with McDonald’s has proved to be. His partnership was for a $6 combo that included a Quarter Pounder with bacon and lettuce, fries, BBQ sauce, and a Sprite. 

That launched on Sept. 9, and he also sold some exclusive Mcdonald’s themed merch on his website at the time. 

Within days of the launch, several McDonald’s locations reported running out of ingredients to make the meals. In a memo sent to employees, McDonald’s said: “We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply.”

Tons of people have been trying to get their hands on this meal. In fact, it even became a trend on TikTok to order it using a range of phrases. According to USA Today, McDonald’s even noted some of the various ways customers have been ordering the meal in their memo to employees. Some were part of marketing and social media materials for it, like the phrase “Say Cactus Jack sent me.”

Other variations include “It’s lit, sick mode,” “The Fornite guy burger,” or “You know why I’m here” which is often followed by customers playing Travis Scott’s “Sicko Mode.” 

Eventually, McDonald’s said the promotion will continue through Oct. 4 as scheduled. However, starting Sept. 22, customers who want the meal have to order it through the McDonald’s app. So maybe that will intentionally slow sales, or perhaps downloads for that app soar as it did for Dunkin’ with D’Amelio’s help.

Ultimately, both collaborations have shown just how influential big names can be in the fast food and drink world. It’ll be interesting to see if and how chains will continue to use people with massive followings as advertising tools in the future. 

See what others are saying: (TMZ) (USA Today) (Chicago Sun Times

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Twitter to Investigate Auto-Crop Algorithm After Accusations of Racial Bias

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  • Twitter users believe they discovered a racial bias in an algorithm the platform uses to automatically select which part of an image it shows in a photo preview.
  • Many argued that the auto-cropping tool showed a white bias after testing the theory with photos of Black and white people, cartoon characters, and even dogs. 
  • However, others who tested the theory generated results that did not support this idea. Regardless, most users admit that these experiments have their limitations and agree that the current results at least show that this is something worth looking into.
  • The company released a statement saying it tested its system for bias in the past but admitted it needs to conduct further analysis of it. Online, Twitter employees seemed to welcome the public discourse and the company promised to share its results as well as further actions it may take.

Potential White Bias 

Twitter responded to concerns over its automatic cropping algorithm Sunday after users believed they discovered a racial bias in the tool.

In 2018, Twitter began auto-cropping photos in its timeline previews to prevent them from taking up too much space in the main feed and to allow multiple photos to appear in the same tweet. To do this, the company uses several algorithmic tools that focus on the most important part of the picture, like faces or text. 

However, users recently began to spot issues with the algorithm. The first person credited for highlighting a potential problem was PhD student Colin Madland. He made his discovery while highlighting a different racial bias he thinks he found on the video-conference company Zoom. 

Madland tweeted that when his Black colleague uses a virtual background on Zoom, his head is erased. When he uploaded examples to show this happening to his Black colleague and not himself, he noticed that Twitter was only showing his own face in its preview. 

Soon after, others followed up with more targetted experiments. Cryptographic and infrastructure engineer Tony Arcieri, for example, tweeted out two long images with Senate Majority Leader Mitch McConnel and Former President Barack Obama. 

The two photos have the politicians stacked on top of each other in different orders but with white space in between them. The experiment showed that Twitter would focus on McConnell, no matter what order the photos were stacked in.

Another user found that the algorithm even focused on McConnell when two photos of Obama were present in a single stack.

A similar white preference appeared in examples of Black and white men in suits, Simpsons characters Lenny and Carl, and even black and white dogs. 

Examples That Don’t Support White Bias Theory

Others looking into this theory of a white bias found results that did not support the idea. 

For example, one user found that photos of Obama were cropped for the preview over photos of Donald Trump. 

Still, some researching the trends noted that these experiments do have their limitations and are likely influenced by tons of other factors. Some believe the algorithm recognized high profile figures or considers brightness and contrast, among other photo elements.

Twitter’s Chief Design Officer (CDO), Dantley Davis, even suggested that the choice of cropping sometimes takes brightness of the background into consideration.

However, ohers found examples that rejected that idea. Regardless, all these tests did a lot to convince people that there was something worth looking at here, including Davis, who has been experimenting himself.

He’s not alone in his research. In fact, plenty of other Twitter users have been going to great lengths to track their results as they try to study what is going on.

Twitter Promises to Investigate 

On Sunday, a Twitter spokesperson eventually released a statement admitting that the company had work to do.

“Our team did test for bias before shipping the model and did not find evidence of racial or gender bias in our testing,” the company explained.

But it’s clear from these examples that we’ve got more analysis to do. We’ll continue to share what we learn, what actions we take, and will open source our analysis so others can review and replicate.” 

Davis also isn’t the only employee that has appeared to welcome all of this public discourse. The company’s Chief Technology Officer, Parag Argawal tweeted, “This is a very important question. To address it, we did analysis on our model when we shipped it, but needs continuous improvement. Love this public, open, and rigorous test — and eager to learn from this.”

See what others are saying; (The Next Web) (The Guardian) (Mashable

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