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Equinox, SoulCycle Face Boycott Calls Over Owner’s Trump Fundraiser

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  • After a Washinton Post report showed that Equinox and SoulCycle owner Stephen Ross was hosting a Trump fundraiser, many big names decided to boycott the exercise chains.
  • Chrissy Teigen, Jonathan Van Ness, and others all said they would be boycotting to the gym. 
  • Equinox and SoulCycle responded to the boycotts and said they had nothing to do with the fundraising event. 
  • Ross also responded, saying that he is an active participant in the democratic process, and is a champion for racial equality and inclusion. 

Stephen Ross Set to Host Trump Fundraiser

Celebrities like Chrissy Teigen are calling for a boycott of Equinox and SoulCycle after it was revealed that the owner would be hosting a fundraising event for President Donald Trump.

On Tuesday, the Washington Post reported that Stephen Ross would be hosting a fundraising event in the Hamptons for Trump on August 9. Ross is a chairman and the majority owner of Related Companies, which runs Equinox and SoulCycle, and is the owner of the Miami Dolphins. 

Tickets for the event can cost up to $250,000, with those paying the highest pricetag getting lunch, as well as a photo and roundtable discussion with the president. 

Celebrities Call for Boycott

On Wednesday, both Equinox and SoulCycle were trending topics on Twitter, with many calling for boycotts of the locations. Some were specifically frustrated as Equinox has prided itself on being LGBTQ friendly, and has had a presence at several pride events throughout the country.

Many celebrities joined the discussion of boycotting, including actor and comedian Billy Eichner. 

“Considering @Equinox’s clientele and how they’ve pandered to us, this one feels particularly hypocritical and shameful,” he wrote. 

Queer Eye’s beauty guru Jonathan Van Ness also canceled his membership. 

Miami Dolphins player Kenny Stills also chimed in about his team’s owner. He specifically called out a non-profit called Rise, which Ross is a co-chair of. The mission statement claims that the organization “educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.” Stills found this to be hypocritical based on Ross’ support for Trump.  

Model and regular critic of Trump Chrissy Teigen also spoke up about the news.

“Hello, I don’t normally make posts like this but a lot of my very cool, socially aware, progressive, awesome, amazing friends are members of Equinox or Soul Cycle,” she said on her Instagram story. “And I just want to let you know that their owner is hosting a giant Trump fundraiser and so fuck them. Cancel your memberships today. 

“You can come to my house and work out,” Teigen offered. “But yeah, just think about it. If you’re fine with that cool, go right ahead. But if you’re not, and I know a lot of you are not fine with that, cancel. Thank you!.” 

It appears these stars were not alone in reaching out to the company. Teigen tweeted a screenshot of what looks like a cancelation confirmation from Equinox. That e-mail said that the company was “experiencing extremely high volumes of emails.”

However, Teigen did get some backlash for encouraging the boycott. On Instagram, she shared a post of a user who said, “Are we SERIOUSLY not using businesses now that don’t have the same political views as us????”

“Yeah we fucking are,” Teigen commented. “These ‘different views’ you speak of are fundamental differences in compassion, empathy, humanity.”

There were, however, others who disagreed with the boycott. Fox News contributor Rachel Campos-Duffy said that Democrats were “further dividing & bullying the nation.”

Equinox, SoulCycle and Ross Respond

Equinox eventually released a statement about the matter and claimed that they “have nothing to do with the event and do not support it.”

SoulCycle released a similar statement as well. Some online took issue with their statement referring to Ross as a “passive investor.”  They felt this downplayed his role, as he is the chairman of their parent company.

Ross ended up releasing a statement of his own via Miami Herald reporter Adam Beasley.

“I always have been an active participant in the democratic process,” Ross said. 

“I have known Donald Trump for 40 years, and while we agree on some issues, we strongly disagree on many others and I have never been bashful about expressing my opinions,” he later added. 

Ross finished his statement by saying, “I have been, and will continue to be, an outspoken champion of racial equality, inclusion, diversity, public education and environmental stability, and I have and will continue to support leaders on both sides of the aisle to address these challenges.”

See what others are saying: (Los Angeles Times) (Business Insider) (Reuters)

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Kim Kardashian to Pay $1.26 Million to SEC Over Unlawful Crypto Promotion

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According to the agency, stars and influencers must disclose how much money they earned for crypto advertising. 


Kardashian Pays Up

The U.S. Securities and Exchange Commission announced Monday that it has charged reality TV star Kim Kardashian for “unlawfully touting crypto security.”

Kardashian has agreed to pay $1.26 million in penalties, disgorgement, and interest while cooperating with the SEC’s investigation. The media mogul did not admit to or deny the SEC’s findings as part of the settlement, but she did agree to not promote crypto assets for three years. 

According to a statement from the SEC, federal regulators found that Kardashian “failed to disclose that she was paid $250,000 to publish a post on her Instagram account about EMAX tokens.”

“This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto asset securities, it doesn’t mean that those investment products are right for all investors,” SEC Chair Gary Gensler said in a statement. 

The investigation stemmed from a post that Kardashian made on her Instagram story in the summer of 2021 promoting EthereumMax. In it, she asked her 330 million followers if they were interested in cryptocurrency while giving information about the coin. The post included a swipe-up link for users to get more information and potentially invest in it themselves. 

While Kardashian did include a hashtag denoting the post as an ad, the SEC said that did not go far enough. In the group’s statement, Gurbir S. Grewal, the Director of the SEC’s Division of Enforcement, explained that anyone advertising crypto assets “must disclose the nature, source, and amount of compensation they received in exchange for the promotion.”

A “Reminder” For Crypto Promoters 

As a result, the billionaire businesswoman is paying a $1 million penalty fee. On top of that, she has to pay $260,000 in disgorgement, accounting for the payment she received from Ethereum Max and interest. 

Kardashian’s lawyer released a statement saying the star has “fully cooperated with the SEC from the very beginning.”

“She remains willing to do whatever she can to assist the SEC in this matter,” the statement continued. “She wanted to get this matter behind her to avoid a protracted dispute. The agreement she reached with the SEC allows her to do that so that she can move forward with her many different business pursuits.”

This is not the first time Kardashian’s EMAX post landed her in hot water. A U.K. watchdog previously condemned her for shilling the coin, and she was sued earlier this year over allegations that she artificially inflated the coin’s value. 

Gensler said that he hopes the charges from the SEC will serve as “a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities.”

See what others are saying: (CNBC) (NPR) (Axios)

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Misinformation Makes Up 20% of Top Search Results For Current Events on TikTok, New Research Finds

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According to the report, the app “is consistently feeding millions of young users health misinformation, including some claims that could be dangerous to users’ health.”


Misinformation Thrives on TikTok

As TikTok becomes Gen Z’s favorite search engine, new research by journalism and tech group NewsGuard found that the video app frequently suggests misinformation to users searching for news-related topics. 

NewsGuard used TikTok’s search bar to look up trending news subjects like the 2020 election, COVID-19, the invasion of Ukraine, the upcoming midterms, abortion, school shootings, and more. It analyzed 540 videos based on the top 20 results from 27 subject searches, finding false or misleading claims in 105 of those posts. 

In other words, roughly 20% of the results contained misinformation. 

Some of NewsGuard’s searches contained neutral phrases and words like “2022 election” or “mRNA vaccine,” while others were loaded with more controversial language like “January 6 FBI” or “Uvalde TX conspiracy.” In many cases, those controversial phrases were suggested by TikTok’s own search bar. 

The researchers noted that, for example, during a search on climate change, “climate change debunked” showed up. While looking up COVID-19 vaccines, searches for “covid vaccine injury” or “covid vaccine exposed” were recommended.

Dangerous Results Regarding Health and More

The consequences of some of the false claims made in these videos can be severe. NewsGuard wrote in its report that the search engine “is consistently feeding millions of young users health misinformation, including some claims that could be dangerous to users’ health.”

Among the hoards of hazardous health claims were videos falsely suggesting that COVID-19 vaccines are toxic and cause permanent damage to organs. The report found that there are still several videos touting the anti-parasite hydroxychloroquine as a cure-all remedy, not just for COVID, but for any illness. 

Searches regarding herbal abortions were particularly troublesome. While certain phrases like “mugwort abortion” were blocked, the researchers found several ways around this that lead to multiple videos touting debunked DIY abortion remedies that are not only proven to be ineffective, but can also pose serious health risks. 

NewsGuard claimed that the social media app vowed to remove this content in July, but “two months later, herbal abortion content continues to be easily accessible on the platform.”

Other standard forms of conspiracy fodder also occupied space in top search results, including claims that the Uvalde school shooting was planned and that the 2020 presidential election was stolen. 

TikTok’s Search Engine Vs. Google

As part of its research, NewsGuard compared TikTok’s search results and suggestions with Google and found that, by comparison, the latter “provided higher-quality and less-polarizing results, with far less misinformation.”

“For example, searching ‘covid vaccine’ on Google prompted ‘walk-in covid vaccine,’ ‘which covid vaccine is best,’ and ‘types of covid vaccines,’” NewsGuard wrote. “None of these terms was suggested by TikTok.”

This is significant because recent reports show that young Internet users have increasingly turned to TikTok as a search engine over Google. While this might elicit safe results for pasta recipes and DIY tutorials, for people searching for current affairs, there could be significant consequences. 

NewsGuard said that it flagged six videos containing misinformation to TikTok, and the social media app ended up taking those posts down. In a statement to Mashable, the company pledged to fight against misinformation on its platform. 

“Our Community Guidelines make clear that we do not allow harmful misinformation, including medical misinformation, and we will remove it from the platform,” the statement said. “We partner with credible voices to elevate authoritative content on topics related to public health, and partner with independent fact-checkers who help us to assess the accuracy of content.”

See what others are saying: (Mashable) (CNN) (USA Today)

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Over 70 TikTok Creators Boycott Amazon as Workers Protest Conditions and Pay

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As the company fends off pressure on both fronts, the Amazon Labor Union continues to back election petitions around the country including one filed Tuesday in upstate New York.


Gen Z Goes to War With Amazon

More than 70 big TikTok creators have pledged not to work with Amazon until it gives in to union workers’ demands, including calls for higher pay, safer working conditions, and increased paid time off.

Twenty-year-old TikToker Elise Joshi, who serves as deputy executive director for the advocacy group organizing the boycott, Gen Z for Change, posted an open letter on Twitter Tuesday.

“Dear Amazon.com,” it reads, “We are a coalition of over 70 TikTok creators with a combined following of 51 million people. Today, August 16th, 2022, we are joining together in solidarity with Amazon workers and union organizers through our People Over Prime Pledge.”

Amazon has refused to recognize the Amazon Labor Union (ALU) since workers voted to unionize at a Staten Island warehouse in April, and it has resisted collective bargaining negotiations.

Although the ALU is not involved in the boycott, its co-founder and interim President Chris Smalls expressed support for it in a statement to The Washington Post, saying, “It’s a good fight to take on because Amazon definitely is afraid of how we used TikTok during our campaigns.”

While the ALU posts videos on TikTok to drum up popular support for the labor movement, Amazon has sought to win large influencers over to its side. In 2017, it launched the Amazon Influencer Program, which offered influencers the opportunity to earn revenue by recommending products in personalized Amazon storefronts.

Last May, the company flew over a dozen Instagram, YouTube, and TikTok stars to a luxurious resort in Mexico.

Emily Rayna Shaw, a TikTok creator with 5.4 million followers who has partnered with Amazon in the past, is participating in the boycott.

“I think their method of offering influencers life-changing payouts to make them feel as if they need to work with them while also refusing to pay their workers behind the scenes is extremely wrong,” she told The Post.

“As an influencer, it’s important to choose the right companies to work with,” said Jackie James, a 19-year-old TikTok creator with 3.4 million followers, who told the outlet she will cease doing deals with Amazon until it changes its ways.

The ALU is demanding that Amazon bump its minimum wage to $30 per hour and stop its union-busting activities.

Slogging Through the ‘Suffocating’ Heat

Amazon is also facing challenges from workers themselves, with some walking out this week at its largest air hub in California, where company-branded planes transport packages to warehouses across the country.

They are asking for the base pay rate to be raised from $17 per hour to $22 per hour.

A group organizing the work stoppage under the name Inland Empire Amazon Workers United said in a statement that over 150 workers participated, but Amazon countered that the true number was only 74.

The Warehouse Worker Resource Center counted 900 workers who signed a petition demanding pay raises.

Inland Empire Amazon Workers United has complained about the “suffocating” heat in the facility, saying that temperatures at the San Bernardino airport reached 95 degrees Fahrenheit or higher for 24 days last month.

Amazon spokesperson Paul Flaningan, however, claimed to CNBC that the temperature never surpassed 77 degrees and said the company respects its workers’ right to voice their opinions.

On Tuesday, the ALU backed another warehouse’s decision to file a petition for a union election in upstate New York, roughly 10 miles outside Albany.

The National Labor Relations Board requires signatures from 30% of employees to trigger an election.

See what others are Saying: (The Washington Post (CNBC) (Associated Press)

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