- Indian Rapper Badshah broke the YouTube record for most views in 24 hours on July 10, but the company has yet to say anything about it, despite often congratulating other record breakers on its platform.
- Some have said that YouTube is ignoring Badshah because his music is not popular in the West, while others are saying it is because he and his label got views by buying ads.
- However, this is a common practice that has been used by other artists YouTube has congratulated, like Taylor Swift and Blackpink.
Badshah Breaks View Record
YouTube is receiving backlash after it has gone three weeks without acknowledging Indian rapper Badshah’s music video, which broke a massive record on the site.
When Badshah’s song “Paagal” made its way to YouTube on July 10, it became the most viewed video in a single day on the platform. Reaching 75 million views in 24 hours, the video broke the record previously set by K-Pop powerhouse BTS in April.
YouTube Does Not Acknowledge Record
However, head to Guinness World Records, which claims to have up-to-date information, and you will still see that the record belongs to BTS.
Since Badshah claimed the crown three weeks ago, YouTube has still not recognized the artist for his accomplishment.
This is unusual for the platform, which congratulated BTS back when they claimed the record. The site also tweeted congrats to Blackpink and Ariana Grande when they became previous holders of the title. YouTube even celebrated Taylor Swift when her video for “ME!” broke arguably smaller records, like highest female and solo 24-hour debut.
Many think that YouTube’s silence on the milestone is actually quite loud. Users are calling YouTube out for not giving “Paagal” credit for its views. Some think that the platform is biased, as Badshah’s music is not popular in the west.
Badshah and Others Get Views With Ads
Others believe the reason YouTube has kept hush on Badshah’s video is related to a strategy he and Sony Music used in order to obtain their views. The artist and his label bought ads for the video. According to Bloomberg, by using this practice, labels can place music videos between other clips on the site.
“If viewers watch the ad for more than a few seconds, YouTube counts that as a view, boosting the overall total,” a recent report by the outlet says.
Some might believe that views garnered by this strategy are fake. However, Badshah is not the only record-breaking artist to use this practice. According to Bloomberg, both Blackpink and Taylor Swift have gotten views from ads for their recent videos.
Many find this strategy to be unethical and are calling it out online. BTS fans are particularly vocal on the matter, as the band does not buy ads for their music videos.
Still, others are confused as to why YouTube would ignore Badshah if it has a history of making announcements for some artists who break records while using ads. Critics argue that the rapper may have benefited from the practice more, as ad prices are cheaper in India. However, some think there still is a double standard on YouTube’s part.
Responses to Backlash
YouTube has not yet responded to the backlash. Bloomberg did report that the company is “now reevaluating the way it judges records, according to two people familiar with the company’s thinking.”
As far as Badshah’s reaction to the situation, according to Bloomberg, the rapper said he worked hard on the song and was hoping to use this video as an opportunity to change cultural perceptions about India across the world.
“We worked hard for this, promoted it worldwide,” he said. “I don’t want people abroad to see India like it’s shown in a film like ‘Slumdog Millionaire.’ We are at par with the world. And it’s our time to shine.”
See what others are saying: (Bloomberg) (Dexerto) (Mashable India)
Schools Across the U.S. Cancel Classes Friday Over Unverified TikTok Threat
Officials in multiple states said they haven’t found any credible threats but are taking additional precautions out of an abundance of safety.
Schools in no fewer than 10 states either canceled classes or increased their police presence on Friday after a series of TikToks warned of imminent shooting and bombs threats.
Despite that, officials said they found little evidence to suggest the threats are credible. It’s possible no real threat was actually ever made as it’s unclear if the supposed threats originated on TikTok, another social media platform, or elsewhere.
“We handle even rumored threats with utmost seriousness, which is why we’re working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok,” TikTok’s Communications team tweeted Thursday afternoon.
Still, given the uptick of school shootings in the U.S. in recent years, many school districts across the country decided to respond to the rumors. According to The Verge, some districts in California, Minnesota, Missouri, and Texas shut down Friday.
“Based on law enforcement interviews, Little Falls Community Schools was specifically identified in a TikTok post related to this threat,” one school district in Minnesota said in a letter Thursday. “In conversations with local law enforcement, the origins of this threat remain unknown. Therefore, school throughout the district is canceled tomorrow, Friday, December 17.”
In Gilroy, California, one high school that closed its doors Friday said it would reschedule final exams that were expected to take place the same day to January.
According to the Associated Press, several other districts in Arizona, Connecticut, Illinois, Montana, New York, and Pennsylvania stationed more police officers at their schools Friday.
Viral Misinformation or Legitimate Warnings?
As The Verge notes, “The reports of threats on TikTok may be self-perpetuating.”
For example, many of the videos online may have been created in response to initial warnings as more people hopped onto the trend. Amid school cancellations, videos have continued to sprout up — many awash with both rumors and factual information.
“I’m scared off my ass, what do I do???” one TikTok user said in a now-deleted video, according to People.
“The post is vague and not directed at a specific school, and is circulating around school districts across the country,” Chicago Public Schools said in a letter, though it did not identify any specific post. “Please do not re-share any suspicious or concerning posts on social media.”
According to Dr. Amy Klinger, the director of programs for the nonprofit Educator’s School Safety Network, “This is not 2021 phenomenon.”
Instead, she told The Today Show that her network has been tracking school shooting threats since 2013, and she noted that in recent years, they’ve become more prominent on social media.
“It’s not just somebody in a classroom of 15 people hearing someone make a threat,” she said. “It’s 15,000 people on social media, because it gets passed around and it becomes larger and larger and larger.”
Jake Paul Says He “Can’t Get Cancelled” as a Boxer
The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.
The New Yorker Profiles Jake Paul
YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker.
While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career.
“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.
“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”
Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content.
“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”
Jake Paul Vs. Tommy Fury
The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December.
“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”
Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”
See what others are saying: (The New Yorker) (Dexerto) (ESPN)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.