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Music Industry Takes Sides After Scooter Braun Acquires Taylor Swift’s Masters

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  • Scooter Braun acquired Taylor Swift’s music catalog in a deal that Swift called “her worst case scenario.”
  • In a blog post, Swift said she did not learn of the purchase until the news broke Sunday morning and accused Braun of bullying her through artists he represents like Kanye West and Justin Bieber.
  • Celebrities like Halsey and Todrick Hall have taken Swift’s side and supported her for standing up for herself. 
  • While others, including Bieber, Demi Lovato, and Yael Cohen Braun, say Swift is attacking Braun without reason and is lying about her knowledge of the acquisition.

Prominent voices in the music industry are taking sides in a fued between Taylor Swift and music manager Scooter Braun after news broke that Braun now owns the pop stars’ masters.

On Sunday, it was announced that Braun’s Ithaca Holdings label would be acquiring Big Machine Label Group. Braun is the massive talent producer behind the likes of Justin Bieber and Ariana Grande. Big Machine, which is run by Scott Borchetta, holds the majority of Swift’s catalog.

The “Reputation” singer switched over to Universal Records at the end of 2018. Everything after that, which currently includes two singles and an upcoming album, is in her hands there. The six other albums she has fully released to date, however, still belong to Big Machine, and now to Braun. 

After the news of this sale, Swift penned a letter on Tumblr addressing Braun, as well as her decision to leave Big Machine. 

“For years I asked, pleaded for a chance to own my work,” Swift opened. “Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.”

She added that she had only heard of the acquisition when it was announced to the public and said that Braun was behind “incessant, manipulative bullying” she had received for years. 

“Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it,” she said in reference to an Instagram photo Justin Bieber once posted. 

Photo Via taylorswift.tumblr.com.

Swift goes on to include another instance where she felt targeted by Braun.

“Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.” 

“This is my worst case scenario,” Swift continued. “This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. And when that man says ‘Music has value’, he means its value is beholden to men who had no part in creating it.”

“When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them,” Swift said. “Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”

She closes the letter by saying she is happy her future music will be in her own control, but she does not want other young artists to make the same mistake she did. 

People Speak Out in Swift’s Defense

Like almost everything Swift does, this letter blew up and divided people. Everyone and their mother has made a statement, including Selena Gomez’s mother.

According to some reports, artists like Beyonce, Harry Styles, Brendon Urie, Joe Jonas, Nicki Minaj, Selena Gomez, and Rihanna, have all unfollowed Braun on social media in support of Swift.

“Bad at Love” singer Halsey wrote a message taking Swift’s side. “She deserves to own the painstaking labor of her heart,” she wrote. 

Performer Todrick Hall, who is a close friend of Swift’s, also posted several tweets about the issue. “I know from his own mouth that he is not a Swift fan,” Hall said. 

Model Martha Hunt, who made an appearance in Swift’s star-studded “Bad Blood” video also took the singer’s side.

The hashtag #WeStandWithTaylor began trending on Twitter. Several users used it to defend Swift and argued that she should be able to hold her masters. 

There is also a petition to allow the singer to re-release her old albums on her own. Reports say that it was signed by an account under the name “Katy Perry,” Swift’s long-term foe whom she recently made public amends with. 

Screenshot of Change.Org petition signature.

Artists Defend Scooter

Others, however, are siding with Braun. Bieber posted on Instagram apologizing for the photo that Swift referenced in her Tumblr letter and said Braun had nothing to do with it. 

“One thing i know is both scooter and i love you,” the “Sorry” singer added. “I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you.”

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Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..

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Another one of Braun’s clients, singer Demi Lovato, wrote in his defense on her Instagram story.

“I have dealt with bad people in this industry and Scooter is not one of them,” the former Disney darling wrote. “He’s a good man. Personally, I’m grateful he came into my life when he did. Please stop “dragging” people or bullying them. There’s enough hate in this world as it is.” 

Yael Cohen Braun, Scooter Braun’s wife, also posted a lengthy Instagram post addressing the matter. 

“You were given the opportunity to own your masters, you passed. Interesting that the man you’re so ‘grossed out’ by believed in you more than you believe in yourself,” she wrote. 

Cohen Braun claimed that despite what Swift said in her letter, the singer had already learned about the acquisition. 

“Your dad is a shareholder and was notified,” she said. “And Borchetta personally told you before this came out. So no, you didn’t find out with the world.”

She also called out Swift’s bullying claims, and said her husband is “anything but a bully.”

“Beyond that it’s easy to see that the point of putting this out was to get people to bully him,” Cohen Braun wrote, flipping the conversation and accusing Swift of being mean-spirited. “You are supposed to be a role model, but continue to model bullying.”

“He’s a manger, not God. He cannot control the actions of other humans, even ones he manages,” she added. “What you haven’t seen is what happens behind closed doors, when he has supported and stood up for you.”

Scott Borchetta Responds

On Sunday night, Borchetta addressed the situation himself. He wrote a letter on Big Machine’s site where he also said Swift should have been in-the-know prior to the news breaking. 

He said that her father, Scott Swift, was invited to a shareholders call on June 25, where the purchase was announced. He also claimed that he sent Swift a text on Saturday night. 

“I guess it might somehow be possible that her dad Scott, 13 Management lawyer Jay Schaudies (who represented Scott Swift on the shareholder calls) or 13 Management executive and Big Machine LLC shareholder Frank Bell (who was on the shareholder calls) didn’t say anything to Taylor over the prior 5 days,” he wrote. “I guess it’s possible that she might not have seen my text.  But, I truly doubt that she “woke up to the news when everyone else did”. 

He also said that before the songstress moved onto Universal Records, the deal he was working on with her at Big Machine would have involved her owning her masters. 

“100% of all Taylor Swift assets were to be transferred to her immediately upon signing the new agreement,” he said. 

He also included a photo of part of that contract. 

Source: Big Machine.

Representatives for Swift have denied that both she and her father knew about the deal ahead of time. 

“On June 25, there was a shareholder phone call that Scott Swift did not participate in due to a very strict NDA that bound all shareholders and prohibited any discussion at all without risk of severe penalty,” a spokesperson for the singer told People Magazine

“Her dad did not join that call because he did not want to be required to withhold any information from his own daughter. Taylor found out from the news articles when she woke up before seeing any text from Scott Borchetta and he did not call her in advance.” 

Singer Iggy Azalea also tweeted about the logistics of sales like these, saying even if Swift and her father knew in the days leading up, they probably did not get a say in whether or not it happened.

See what others are saying: (People) (The Hollywood Reporter) (Billboard)

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N.Y. State Senate Passes Bill Championed by Jay-Z That Would Restrict Use of Rap Lyrics in Court

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A companion bill currently sits in the state’s assembly.


“Rap Music on Trial” Passes Senate

The New York State Senate passed legislation on Tuesday that would curb prosecutors’ ability to cite rap lyrics and other creative works as evidence in legal battles.

Dubbed “Rap Music on Trial,” the bill aims to “enhance the free speech protections of New Yorkers by banning the use of art created by a defendant as evidence against them in a courtroom,” according to a statement from State Sens. Brad Hoylman (D-Manhattan) and Jamaal Bailey (D-Queens).

“The legislation will protect all artists and content creators, including rappers from having their lyrics wielded against them by prosecutors,” the statement continued. 

Right now, all forms of creative expression, including rap lyrics, can be used as evidence in criminal cases. Rap lyrics, however, are more likely to be weaponized against those who wrote them in trial, experts say. 

The use of rap and hip-hop lyrics in particular is emblematic of the systemic racism that permeates our criminal justice system,” Bailey said in a statement. 

Hoylman agrees that there is a double standard.

“Nobody thinks Johnny Cash shot a man in Reno just to watch him die, or that David Byrne is a psycho killer, but routinely rappers have their lyrics used against them in criminal trials,” he tweeted. 

The bill would not fully ban the use of rap lyrics in court. If made into law, prosecutors would need “clear and convincing proof that there is a literal, factual nexus between creative expression and the facts of the case” in order to use these works as evidence.

Major artists including Jay-Z, Meek Mill, Kelly Rowland, and Robin Thicke previously signed a letter in support of the legislation.

A companion bill currently sits in the New York State Assembly. 

Rap Lyrics in Court

The use of rap lyrics against their artists is not an uncommon tactic. Earlier this month, an indictment charging Young Thug, Gunna, and two dozen others over alleged gang activity and conspiracy to violate racketeering laws used lyrics of the aforementioned artists. 

While the case is in Atlanta and would not be impacted by the New York bill, the use of their lyrics has stirred controversy. In a motion requesting that Gunna be released from jail, his lawyers argued that it was unfair to cite these works.

“It is intensely problematic that the State relies on song lyrics as part of its allegations,” his lawyers said in court documents. “These lyrics are an artist’s creative expression and not a literal recounting of facts and circumstances. Under the State’s theory, any artist with a song referencing violence could find herself the victim of a RICO indictment.”

​​Fulton County District Attorney Fani T. Willis defended the indictment’s use of the lyrics and argued it did not violate the artist’s free speech. 

In the letter signed by numerous recording artists, the authors said this kind of tactic “effectively denies rap music the status of art and, in the process, gives prosecutors a dangerous advantage in the courtroom.”

“Rather than acknowledge rap music as a form of artistic expression, police and prosecutors argue that the lyrics should be interpreted literally — in the words of one prosecutor, as ‘autobiographical journals’ — even though the genre is rooted in a long tradition of storytelling that privileges figurative language, is steeped in hyperbole, and employs all of the same poetic devices we find in more traditional works of poetry,” the letter, which was written by Jay-Z’s lawyer Alex Spiro and University of Richmond Professor Erik Nielson, said.  

See what others are saying: (Billboard) (Pitchfork) (Complex)

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YouTube Touts MrBeast and Mainstream Appeal in First Upfront Presentation

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According to Nielson, over 230 million people in the United States used the video service in just one month. 


YouTube Presents at Upfronts

During its first Upfront presentation on Tuesday, YouTube CEO Susan Wojcicki said the company said it was joining staple broadcast and entertainment companies “because YouTube is the mainstream.”

“Viewers have more choices than ever about what to watch or where to watch it,” Wojcicki said while speaking at the Imperial Theatre in New York City. “And they continue to use YouTube.”

The company had previously done its Brandcast presentation at the NewFronts. This was the first time its pitch came alongside television competitors during the busy Upfronts season.

Many of YouTube’s primary talking points were highlighted in a company blog post. In its address, it marketed itself not just as the future of media consumption, but as the modern-day leader, too. 

It said that over 135 million people watched YouTube on Connected TVs, representing every age demographic from toddlers to viewers 55-years-old and up. It also cited Nielson data that said YouTube has over 50% of ad-supported streaming watch time on TV screens. 

Nielsen also found that YouTube reached over 230 million people in the United States in just one month. 

YouTube Offers Up Its Talent

MrBeast, one of YouTube’s top creators, attended the presentation. The company boasted that if MrBeast were his own streaming service, he would “would have more subscribers than the next three most popular ad-supported streaming services.” In other words, with 95 million YouTube subscribers, MrBeast is ahead of HBO and HBO Max’s 77 million, Paramount’s 33 million, and Hulu’s 54 million in the United States. 

Or course, subscribing to a YouTube channel is very different from subscribing to a streaming service, as YouTube subscriptions come at no cost. Viewers can subscribe to as many or as few creators as they please for free, while each streaming service has a monthly or annual fee to gain access to its content. 

YouTube didn’t only show off its homegrown talent. Popstar Lizzo also took the stage to sing her praises of the company, along with a few of her biggest hits. 

But the company’s most important appeals came from the strengths it offered to advertisers. It claimed that 2020 Nielson analysis showed that YouTube on average had a 1.2 times greater return on investment than television.

It also announced a frequency optimization tool for advertisers that would allow companies to control how many times viewers see their spots in one week. In its blog post, YouTube said this allows for “more efficient” spending and “a better experience for viewers.”
It touted this optimization as “a solution only YouTube can provide.”

See what others are saying: (Deadline) (TubeFilter) (Variety)

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“Saturday Night Live” Faces Backlash for Sketch Mocking the Johnny Depp Amber Heard Trial

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Many fear that jokes about the case could hurt the everyday domestic abuse survivors that see them.


SNL Mocks Trial

After “Saturday Night Light” parodied the ongoing defamation trial between actors Johnny Depp and Amber Heard in its cold open this weekend, many are criticizing the show — and media at large — for making a mockery of the case. 

Ever since the trial began in April, there has been an onslaught of TikToks, tweets, videos, and other posts turning the happenings in the courtroom into clickbait content. Most of the posts use Heard as a punchline as the #JusticeForJohnnyDepp narrative prevails online. 

Depp sued Heard for $50 million over a 2018 op-ed she wrote in The Washington Post titled “I spoke up against sexual violence — and faced our culture’s wrath. That has to change.” While she never mentioned Depp by name, many believed the piece referred to previous abuse allegations she had made about him. Depp, however, alleges that Heard was actually the abuser and concocted the claims to ruin his career. She countersued for $100 million. 

In its most recent episode, “Saturday Night Live” aired a sketch starring Kyle Mooney as Depp, Cecily Strong as the judge, and Aidy Bryant and Heidi Gardner as lawyers in the case. The sketch took place in the courtroom as the involved parties discussed allegations that Heard defecated in her and Depp’s bed. They then watched “video evidence” of house staffers, played by Kenan Thompson, Ego Nwodim, Melissa Villaseñor, and Chris Redd, finding the fecal matter. 

At various points, Strong’s judge said they should continue watching the video “because it’s funny” and she and Mooney’s Depp both said they find the trial “amusing.”

“This trial is for fun,” the judge proclaimed at one point.

Many online did not see the humor in SNL’s parody, arguing that a case involving domestic abuse accusations should not be a punchline. Some said the sketch was “disgusting and desperate.”

“Domestic violence is not a joke. Rape is not a joke,” writer Ella Dawson tweeted. “Abusers using the legal system to continue to terrorize their victims is not a joke. Abusers using accusations of defamation to silence their victims is not a joke.” 

“In twenty years people are going to look back at this trial and all of the media coverage and be disgusted,” Dawson continued. 

You’re free to have absolutely no opinion on the Depp/Heard trial, but thinking it’s ‘for fun’ is for someone with a diseased heart and brain,” Meredith Haggerty, the senior culture editor at Vox, wrote.

Many felt that regardless of how someone feels or who they support in this case, those making fun of Heard are “making a joke of victims everywhere.”

Criticism of Media’s Trial Coverage

Others argued this sketch was part of an overall disturbing trend in the media’s coverage of this case where serious allegations were being played up for laughs. 

The hashtag #JusticeForJohnnyDepp has trended on Twitter several times throughout the trial as fans defend the actor. Many also use it to mock Heard, share clips of her crying, and in some cases, spread misinformation about her courtroom claims. The tag is also popular on TikTok, where it has been viewed over 11 billion times as of Monday morning. 

Many of the videos involve jokes about the case, memes, fan cams, and other content meant to belittle Heard. On TikTok, the tag #AmberTurd has raked in over 1.6 billion views. Some videos involve animated renderings of courtroom videos meant to make Heard look careless or dumb. Others use audio of Heard alleging that Depp hit her along with silly imagery to make those claims look like a farce. Many involve people making fun of the way Heard has cried on the stand.

Experts have told numerous media outlets that by ridiculing Heard, Depp’s supporters are potentially harming abuse victims that may come across these posts. 

“I can’t imagine what this might be doing to someone who may eventually want to seek safety and support,” Ruth M. Glenn, the chief executive officer of the National Coalition Against Domestic Violence, told NBC News. “Whether it’s Amber Heard or Johnny Depp, how dare us make fun and make light of someone who is sharing something very personal — no matter how we feel about that person.”

The trial is being broadcast live so interested parties can watch it unfold in real-time. The viral clips have allowed the case to become a massive entertainment spectacle.

Public discourse of the trial has sorted people into either “Team Depp” or “Team Heard,” and just a quick glance online will show that Depp has so far won a good portion of public favor. Still, no matter how one views the trial, many think jokes at the expense of Heard’s claims are a bridge too far.

“In the commentary, it’s almost as if people are forgetting that this is real life, that this is not a show that we’re all watching,” Laura Palumbo, communications director at the National Sexual Violence Resource Center, told USA Today. “Many victims of domestic violence and sexual assault will go into a courtroom at some point and have an experience that is largely outside of their control, in a setting like this.”

“There’s such a strong desire in the public discourse for [Heard] to be the villain, for her to be the example of the fact that there are victims who have ulterior motives, that there are victims who are not telling the full truth,” Palumbo continued. “It doesn’t seem like there’s a lot of folks thinking critically or wanting to understand the nuances of abuse or of unhealthy relationships.”

See what others are saying: (NBC News) (USA Today) (Rolling Stone)

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