- YouTube will begin only showing abbreviated subscriber counts on its platform starting in August.
- The change is expected to impact third-party sites like Social Blade, that track real-time subscribers losses and gains.
- Though it’s unclear why YouTube has decided to make the change, many note that it comes during a time when subscriber changes have been heavily focused on in several recent online feuds.
Abbreviated Sub Counts Announced
Youtube announced a major change to the way it displays channel subscriber counts on Tuesday, which could stop third-party analytic sites like Social Blade from displaying real-time subscriber losses and gains.
In a blog post on YouTube’s support page, the company said it will soon display only abbreviated public subscriber counts across the platform, instead of full counts.
“To create more consistency everywhere that we publicly display subscriber counts, starting in August 2019, we’ll begin showing the abbreviated subscriber number across all public YouTube surfaces,” the post reads.
“For channels with fewer than 1,000 subscribers, the exact (non-abbreviated) subscriber count will still be shown. Once your channel passes the 1000 subscriber milestone, we will begin to abbreviate your public subscriber numbers on a sliding scale.”
The company laid out a few examples of what the changes will look like. For example, if a channel has 7,237,932 subscribers, then YouTube will display the count as simply 7.2M.
Impact on Social Blade
This might not seem like a huge deal, but it could potentially change the current culture on YouTube.
Whenever social media influencers are involved in any online controversies, viewers first jump to third-party sites like Social Blade to see if the drama is negatively or positively impacting the creators involved.
In the announcement, YouTube specifically states: “Third parties that use YouTube’s API Services will also access the same public facing counts you see on YouTube. Creators will still be able to see their exact number of subscribers in YouTube Studio.”
When asked by users if this update will affect its numbers, Social Blade didn’t appear to be too concerned, tweeting that it should still be able to present accurate data on the site.
But minutes later, Social Blade followed up with another post, writing, “Upon closer look, it might affect our data display, but only time will tell.”
Social Blade later tweeted that it had reached out to YouTube for clarification and is waiting to hear back.
In a statement to the Verge, the CEO of Social Blade Jason Urgo confirmed that he was still waiting on a response, but added, “it appears like it will hit any third party which would include us as well.”
Subscriber Counts & YouTube Drama
Though YouTube has not directly given a reason for the change, many have noted that it comes at a time when YouTube sub counts have been closely monitored by viewers. Unsubscribing from a YouTuber after any scandal is one of the easiest ways viewers can pull back their support and it’s become a bigger and bigger focus in recent months.
The focus on real-time subscriber changes were seen all throughout PewDiePie’s battle with T-Series, during all of the drama that unfolded in the beauty community between James Charles, Tati Westbrook, and Jeffree Star, and even more recently after popular gamer Turner “Tfue” Tenny sued the gaming collective FaZe Clan.
During all of these massively followed feuds, sub counts have even been live streamed on channels dedicated to tracking the changes, often using data from Social Blade.
The public’s growing interest in taunting creators over subscriber losses has helped sites like Social Blade rise in popularity. Earlier this week, the site thanked its visitors for the increase in traffic that has poured in during the last few weeks alone.
What's even more impressive then that though, I was looking through the list of sites in the top 500 in the US and they list "Daily Time on Site" (basically "watch time" for websites, and guess what… We are NUMBER ONE! WOW!!!! (and #2 in the global list!!)— Social Blade (@SocialBlade) May 21, 2019
It’s unclear if any of the community’s drama or the rise in online cancel culture playing any role in YouTube’s decision. Regardless, it could change the way users follow subscriber changes in future online controversies.
See what others are saying: (The Verge) (Tubefilter) (9to5Google)
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Europe’s Soccer Championship Ends Investigation Into Whether Player’s Rainbow Armband Is “Political”
The Union of European Football Associations will continue a probe into potential discrimination at its matches in Hungary, which passed a major anti-LGBTQ+ bill last week.
Pride Armband Isn’t Political, UEFA Says
The Union of European Football Associations (UEFA) has agreed that a rainbow armband worn by German soccer player Manuel Neuer is not political in nature, according to the German Football Association (GFA).
Neuer wore the band at two official matches during UEFA’s Euro 2020 Championship and once during a friendly match with Latvia to show support for the LGBTQ+ community during Pride month.
Sunday, multiple outlets reported that UEFA was investigating Neuer’s armband as potentially political, possibly because LGBTQ+ rights have become somewhat of a flashpoint topic since the start of the tournament. Since UEFA does not allow players and teams to participate in “political demonstrations” at events, there were concerns the GFA could be hit with a fine.
Later Sunday, the GFA said UEFA would consider the armband “a sign of support for diversity and thus for ‘good cause,’” and because of that, the team would not face any disciplinary action.
Discrimination Investigation at Hungary Games
The same day outlets reported the investigation into Neuer’s armband, they also reported that UEFA was investigating two matches in Hungary for potential discrimination.
At the first match, an anti-LGBTQ+ banner was spotted in the crowd. At the second, Hungarian fans marched with banners that called on players to stop kneeling to protest racism.
Both events come as Hungary passed a bill against “LGBT propaganda” last week. Notably, that law bans the promotion or portrayal of homosexuality and gender reassignment.
In protest of Hungary’s new law, Munich’s mayor has asked the UEFA to allow the city to light up its stadium in rainbow colors on Wednesday when the German and Hungarian teams square off.