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Instagram Tests Hiding Likes in Canada

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  • Instagram will test hiding like counts from photos and videos in an effort to get users to focus on content rather than likes.
  • The test will begin this week and will only be rolled out in Canada.
  • The like feature is a core element of the platform, but many feel that it has a negative impact on both the quality of the content and users’ mental health.

Hiding Likes

Instagram said Tuesday that it plans to test a new feature that will hide users’ public like counts on videos and photos.

At its F8 developer conference, the Facebook-owned company said the test will begin this week and will only be rolled out in Canada for now. The likes will be hidden in the feed, permalinked pages, and on profiles.

Head of Instagram Adam Mosseri said, “We want people to worry a little bit less about how many likes they’re getting on Instagram, and spend a bit more time connecting with the people they care about.”

Source: Instagram

Changes Expected

Many had suspected that this test might be on its way. In April, Code hunter Jane Wong, a Hong Kong-based woman who searches for unreleased features in popular apps, published screenshots of the test.

At that time a spokesperson for Instagram denied rumors of the test saying, “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”

The new move is also similar to one rolled out late last year. In November, the company announced that they were testing profile designs that de-emphasized follower counts by placing them off-center and in a smaller font.

Instagram Pressure

Experts will be interested to see the impact this change has on the content as well as the perception of the platform. While the like feature can be encouraging to users who enjoy seeing their content perform well, the metric has been understood by some as a way to track popularity and measure self-worth.

Social media users now often chase likes, which some argue has led to an increase in less interesting, but more “likable,” content. Some users have even gone so far as to pay for likes and followers to keep up a popular persona. Along with that, the chase for likes has also been linked to damaging perceptions of one’s self, leading to the rise of highly edited photos.

According to a 2017 report from the Royal Society for Public Health in the UK, Instagram is the most detrimental social networking app for young people’s mental health. Matt Keracher, the author of the report, said that the app draws women to “compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality.”

Others have noted that Instagram’s current culture has created pressure to curate posts that will look cohesive on one’s profile and get the most attention. The trend of needing “instagramable” photos that will perform well has even inspired the creation of popular photo spots and social media friendly restaurants.

It’s unclear if the company will roll out the test in other locations as of now. The feature is such a core component of the app and it’s brand, that any changes to could fundamentaly change the platform as we know it.

While this test only hides the like feature, many wonder if a total removal of it is out of the question. If rolled out more broadly, there is also concern that hiding and potentially removing likes could also change the influencer marketing industry and social media marketing in general.

However many feel that a total removal is unlikely as the feature is important in helping inform the algorithm that decides which posts, ads, and creators users might want to see.

Could Twitter Be Next?

Other social networks, such as Twitter have also seemed open to the idea of making likes and follower counts less prominent on the platform.

On stage at the TED conference in April, Twitter CEO Jack Dorsey discussed what he would do differently if he were to invent Twitter all over again. “I don’t think I would create ‘likes’ in the first place,” Dorsey said, adding that he also wouldn’t make the follower count as prominent.

Twitter’s prototype app, twttr, which is designed for testing new features, currently explores this idea as it lets people read tweets in a tighter design without being distracted by likes and retweets if they wish to try it.

See what others are saying: (The Verge) (CNN) (Fortune)

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Facebook Rolls Out “One-Strike” Policy After New Zealand Terror Attack

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  • Facebook has implemented a new ‘one strike’ policy that will prevent users who violate its community standards from using the Facebook Live service for a set period of time.
  • The rule change is in response to the livestreamed terror attack in Christchurch, New Zealand, that left 51 people dead.
  • The company also said it was investing $7.5 million into new research partnerships to help improve image and video analysis technology, after several modified reuploads of the attack managed to bypass its current system.

One-Strike

Facebook unveiled a “one-strike” policy on Tuesday that bans users from using its live streaming feature for a certain amount of time if they violate the platform’s community standards

“From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time — for example 30 days — starting on their first offense,” Facebook’s VP of integrity Guy Rosen wrote in a blog post.

“For instance, someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time,” the post continued.

The social network also said that it plans on extending these restrictions in the near future to include other policies, like one that would prevent “those same people from creating ads on Facebook.”

What was the policy before?

Before the changes, if a user posted content that violated the company’s community standards, their post would be removed. Then if the individual continued to post violating content, they would be blocked from using Facebook for a certain amount of time. This included a block from the user’s ability to livestream.

In some cases, Facebook said it banned violating users from the platform after a single violation if the instance was severe enough to warrant it. The company cited “using terror propaganda in a profile picture or sharing images of child exploitation” as examples.

Investing in Research

The new rules came in response to the Christchurch, New Zealand terror attack. On March 15, a gunman killed 51 people at two mosques in Christchurch while live streaming the attack on Facebook. The footage was later reposted on other social sites like YouTube and Twitter.

The reposting and sharing of the footage was a massive issue for all the platforms. Facebook, for instance, said they removed about 1.5 million copies of the footage within 24 hours.

However, according to Facebook, many reuploads of the Christchurch attack were modified to avoid detection. Because of this, the company said it would invest $7.5 million into new research partnerships to help improve image and video analysis technology.

“Although we deployed a number of techniques to eventually find these variants, including video and audio matching technology, we realized that this is an area where we need to invest in further research,” Rosen wrote.

Facebook said it is partnering with The University of Maryland, Cornell University and The University of California, Berkeley to research new techniques to: “Detect manipulated media across images, video and audio, and distinguish between unwitting posters and adversaries who intentionally manipulate videos and photographs.”

The company hopes that the changes will help them battle future attempts to abuse the platform. “Our goal is to minimize risk of abuse on Live while enabling people to use Live in a positive way every day.”

See what others are saying: (The Verge) (Engadget) (Forbes)

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iPhone Users Can Sue Apple For Monopolizing App Store, Supreme Court Rules

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  • The Supreme Court ruled Monday that iPhone user can sue Apple on the grounds that the company is monopolizing the market.
  • The decision stems from a 2011 class-action lawsuit that argues Apple essentially forces users to only use its App store and forces developers to raise their prices because of the company’s membership and commission fees.
  • Apple and other tech companies like Google and Amazon are concerned this judgment will bring more lawsuits and antitrust complaints against them.

The Supreme Court’s Ruling

The Supreme Court ruled on Monday that iPhone users can sue Apple on the grounds that the company is monopolizing the marketplace with their App store, as well as increasing prices of the apps with additional charges.

This judgment overturns a previous court decision involving four iPhone users who filed a class action suit against Apple in 2011. In their complaint, the users claim Apple essentially forces them to use only the Apple App store. The complaint also says Apple requires an annual $99 membership fee for app developers and says Apple takes 30 percent commission on every app sale.

“Through these actions,” the complaint states, “Apple has unlawfully stifled competition, reduced output and consumer choice, and artificially increased prices in the aftermarkets for iPhone.”

Apple turned to a previous Supreme Court decision for their defense, citing the 1977 case Illinois Brick Company versus Illinois. In that case, the court ruled that only those directly purchasing bricks from Illinois Brick Company had the right to sue. The tech company argued that because the app store was technically a middleman between the app developers and the consumers, the iPhone users had no right to pursue legal action. In 2013, the court ruled in favor of Apple and dismissed the complaint.

“Given that none of the exceptions to the Illinois Brick doctrine apply,” the judge ruled, “Plaintiffs are barred from bringing claims because they are indirect purchasers.”

The iPhone users immediately filed an appeal to attempt to overturn the judgment, ultimately bringing the case to the Supreme Court of Appeals in 2017. The appeal case finally ended with a five to four vote on Monday in favor of the consumers. Justice Brett Kavanaugh was the deciding vote, going against Apple and surprising many by forgoing his usual conservative stance.

“The plaintiffs purchased apps directly from Apple and therefore are direct purchasers under Illinois Brick,” Kavanaugh stated as the reason for his vote.  

What Does the Ruling Mean?

The Supreme Court, however, did not directly rule on the 2011 case on Monday, they only determined that the original plaintiffs had the right to continue pursuing their lawsuit. Many big-name tech companies like Google and Amazon have voiced concerns over the new judgment.

They fear that allowing class action suits like the one from 2011 to proceed, will open the floodgates to many more antitrust complaints, resulting in costly and lengthy lawsuits.  

Edward Black, the CEO of the nonprofit organization Computer and Communications Industry Association, echoed the tech companies’ worries.

“We are concerned that the outcome of this ruling expands a previous ruling (Illinois Brick’s), and increases liability risks for multi-sided business models,” Black stated. “The decision may unintentionally expose businesses offering digital platform services to unintended liability.”

Apple’s response to the judgment, however, does not appear to show any concern about future litigation.

“We’re confident we will prevail when the facts are presented and that the App Store is not a monopoly by any metric,” they said in a statement. “We’re proud to have created the safest, most secure and trusted platform for customers and a great business opportunity for all developers around the world. Developers set the price they want to charge for their app and Apple has no role in that.”

If the plaintiffs decide to continue with their original class action suit, it will be the district courts decision to determine if Apple did, in fact, violate any antitrust laws. For now, they have the support of the Supreme Court to fight on.

See what others are saying: (Market Watch) (The Hill) (Bloomberg)

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Facebook Co-Founder Says It’s Time To Break Up the Platform in NYT Op-Ed

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  • The New York Times published an op-ed by Facebook co-founder Chris Hughes on Thursday in which he calls for Facebook to be broken up.
  • Hughes hasn’t been connected to the platform since 2012, but says that CEO Mark Zucerkberg has too much power over speech and the digital marketplace.
  • Hughes is calling for more government regulation on tech companies overall and says that Facebook should be forced to split Instagram and WhatsApp into separate companies.

The Call

In an op-ed published Thursday by the New York Times, Facebook co-founder Chris Hughes says that the company has too much power and should be broken up by the government.

Hughes hasn’t worked for Facebook since 2008 and sold his final shares in 2012. However, the co-founder argues that because of the company’s position in the marketplace, Facebook CEO Mark Zuckerberg has an amount of power that is “unprecedented and un-American.”

In the op-ed, Hughes said that it is “time to break up Facebook.” Hughes is calling for more government regulation of the company and argues that Facebook should be forced to split Instagram and WhatsApp into separate companies.

“I’m angry that his focus on growth led him to sacrifice security and civility for clicks. I’m disappointed in myself and the early Facebook team for not thinking more about how the News Feed algorithm could change our culture, influence elections and empower nationalist leaders,” Hughes wrote in the piece.

“And I’m worried that Mark has surrounded himself with a team that reinforces his beliefs instead of challenging them.”

Hughes went on to say that the most problematic aspect of Facebook’s dominance is the amount of power Zuckerberg has over speech. “There is no precedent for his ability to monitor, organize and even censor the conversations of two billion people,” Hughes said.

Hughes argues that the root of the issue is that Facebook has effectively become a monopoly with no government oversight. He points out that when Facebook hasn’t been able to buy out a competitor, the company just copies the competitor’s idea. For instance, when Snapchat grew in popularity, Facebook copied its stories and disappearing messages. Afterwards, Zuckerberg allegedly said, “Don’t be too proud to copy,” and it became an informal slogan at Facebook.

In the op-ed Hughes warns that without competition like MySpace, Facebook would never have innovated the way they did in the early days.

“Imagine a competitive market in which they could choose among one network that offered higher privacy standards, another that cost a fee to join but had little advertising and another that would allow users to customize and tweak their feeds as they saw fit,” Hughes wrote.

Regulations

Over the past few years, there have been increased calls for regulation on tech companies including Facebook, especially after the Cambridge Analytica scandal and the spread of misinformation leading up to the 2016 election.

Previous coverage of the Cambridge Analytica Scandal

Aside from calling on the FTC and the Justice Department to break up Facebook, Hughes also wants to see more regulation on the industry including a government agency dedicated to regulating tech companies with its first mandate being to protect privacy.

He also wants a privacy bill that specifies what control Americans have over their digital information and guidelines for “acceptable speech on social media,” because he says, “there is no constitutional right to harass others or live-stream violence.”

Hughes closes the op-ed by saying, “Mark Zuckerberg cannot fix Facebook, but our government can.”

See what others are saying: (New York Times) (Variety) (Vox)

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