Instagram Tests Hiding Likes in Canada
- Instagram will test hiding like counts from photos and videos in an effort to get users to focus on content rather than likes.
- The test will begin this week and will only be rolled out in Canada.
- The like feature is a core element of the platform, but many feel that it has a negative impact on both the quality of the content and users’ mental health.
Instagram said Tuesday that it plans to test a new feature that will hide users’ public like counts on videos and photos.
At its F8 developer conference, the Facebook-owned company said the test will begin this week and will only be rolled out in Canada for now. The likes will be hidden in the feed, permalinked pages, and on profiles.
Head of Instagram Adam Mosseri said, “We want people to worry a little bit less about how many likes they’re getting on Instagram, and spend a bit more time connecting with the people they care about.”
Many had suspected that this test might be on its way. In April, Code hunter Jane Wong, a Hong Kong-based woman who searches for unreleased features in popular apps, published screenshots of the test.
At that time a spokesperson for Instagram denied rumors of the test saying, “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
The new move is also similar to one rolled out late last year. In November, the company announced that they were testing profile designs that de-emphasized follower counts by placing them off-center and in a smaller font.
Experts will be interested to see the impact this change has on the content as well as the perception of the platform. While the like feature can be encouraging to users who enjoy seeing their content perform well, the metric has been understood by some as a way to track popularity and measure self-worth.
Social media users now often chase likes, which some argue has led to an increase in less interesting, but more “likable,” content. Some users have even gone so far as to pay for likes and followers to keep up a popular persona. Along with that, the chase for likes has also been linked to damaging perceptions of one’s self, leading to the rise of highly edited photos.
According to a 2017 report from the Royal Society for Public Health in the UK, Instagram is the most detrimental social networking app for young people’s mental health. Matt Keracher, the author of the report, said that the app draws women to “compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality.”
Others have noted that Instagram’s current culture has created pressure to curate posts that will look cohesive on one’s profile and get the most attention. The trend of needing “instagramable” photos that will perform well has even inspired the creation of popular photo spots and social media friendly restaurants.
It’s unclear if the company will roll out the test in other locations as of now. The feature is such a core component of the app and it’s brand, that any changes to could fundamentaly change the platform as we know it.
While this test only hides the like feature, many wonder if a total removal of it is out of the question. If rolled out more broadly, there is also concern that hiding and potentially removing likes could also change the influencer marketing industry and social media marketing in general.
However many feel that a total removal is unlikely as the feature is important in helping inform the algorithm that decides which posts, ads, and creators users might want to see.
Could Twitter Be Next?
Other social networks, such as Twitter have also seemed open to the idea of making likes and follower counts less prominent on the platform.
On stage at the TED conference in April, Twitter CEO Jack Dorsey discussed what he would do differently if he were to invent Twitter all over again. “I don’t think I would create ‘likes’ in the first place,” Dorsey said, adding that he also wouldn’t make the follower count as prominent.
Twitter’s prototype app, twttr, which is designed for testing new features, currently explores this idea as it lets people read tweets in a tighter design without being distracted by likes and retweets if they wish to try it.
See what others are saying: (The Verge) (CNN) (Fortune)
TikTok to Require Labels on Manipulated Media, Ban Deepfakes of Children
The social media platform says it wants to embrace the creativity AI can offer while being cautious of the “societal and individual risks” that come with it.
TikTok is rolling out a slew of limitations regarding synthetic deepfake videos, including a ban on deepfake content of children.
In an update on Tuesday, the social media platform said it wants welcome “the creativity that new artificial intelligence and other digital technologies may unlock” while also being careful of the “societal and individual risks” that come with it. To mitigate those risks, TikTok will require users to label manipulated media depicting “realistic scenes.” Users can do so in stickers, captions, or other means that make it clear the video is “synthetic,” “fake,” “not real,” or “altered.”
On top of that, there are new restrictions about who can be the subject of these manipulated videos. TikTok will not allow deepfake media that shows the likeness of a “young person” or any private person, including adults. It is also barring deepfakes that depict adult public figures giving political or commercial endorsements, as well as deepfakes that violate one of the platform’s other rules.
“While we provide more latitude for public figures, we do not want them to be the subject of abuse, or for people to be misled about political or financial issues,” the company’s updated guidelines say.
As TikTok’s policies previously stated, synthetic media that has been edited to mislead audiences about real-world events is also not allowed on the platform.
As far as what kind of deepfake media is allowed on TikTok, the company said videos showing adult public figures in “certain contexts, including artistic and educational content,” get the green light. This can include a video of a celebrity doing a TikTok dance, or a historical figure being depicted in a history lesson.
The rules will be enforced starting April 21. Between now and then, TikTok says it will be training its moderators to better implement the guidelines.
See what others are saying: (The Verge) (The Associated Press) (TechCrunch)
Adidas Financial Woes Continue, Company on Track for First Annual Loss in Decades
Adidas has labeled 2023 a “transition year” for the company.
Adidas’ split with musician Kanye West has left the company with financial problems due to surplus Yeezy products, putting the sportswear giant in the position to potentially suffer its first annual loss in over 30 years.
Adidas dropped West last year after he made a series of antisemitic remarks on social media and other broadcasts. His Yeezy line was a staple for Adidas, and the surplus product is due, in part, to the brand’s own decision to continue production during the split.
According to CEO Bjorn Gulden, Adidas continued production of only the items already in the pipeline to prevent thousands of people from losing their jobs. However, that has led to the unfortunate overabundance of Yeezy sneakers and clothes.
On Wednesday, Gulden said that selling the shoes and donating the proceeds makes more sense than giving them away due to the Yeezy resale market — which has reportedly shot up 30% since October.
“If we sell it, I promise that the people who have been hurt by this will also get something good out of this,” Gulden said in a statement to the press.
However, Gulden also said that West is entitled to a portion of the proceeds of the sale of Yeezys per his royalty agreement.
Adidas announced in February that, following its divergence from West, it is facing potential sales losses totaling around $1.2 billion and profit losses of around $500 million.
If it decides to not sell any more Yeezy products, Adidas is facing a projected annual loss of over $700 million.
Outside of West, Adidas has taken several heavy profit blows recently. Its operating profit reportedly fell by 66% last year, a total of more than $700 million. It also pulled out of Russia after the country’s invasion of Ukraine last year, which cost Adidas nearly $60 million dollars. Additionally, China’s “Zero Covid” lockdowns last year caused in part a 36% drop in revenue for Adidas compared to years prior.
As a step towards a solution, Gulden announced that the company is slashing its dividends from 3.30 euros to 0.70 euro cents per share pending shareholder approval.
Adidas has labeled 2023 a “transition year” for the company.
“Adidas has all the ingredients to be successful. But we need to put our focus back on our core: product, consumers, retail partners, and athletes,” Gulden said. “I am convinced that over time we will make Adidas shine again. But we need some time.”
See what others are saying: (The Washington Post) (The New York Times) (CNN)
Elon Musk Bashes Disabled Ex-Twitter Employee, Gets Blowback
After Musk claimed the former employee “did no actual work,” the staffer calmly directed passive-aggressive insults right back at the billionaire.
Excuse Me, Do I Still Work Here?
Elon Musk brawled online with a former Twitter employee who didn’t know whether he was fired Tuesday, accusing the staffer of exploiting his disability.
Haraldur “Halli” Thorleifsson, who has muscular dystrophy, joined Twitter in 2021 after it acquired the creative agency he founded: Ueno.
He said on Twitter that he was unable to confirm whether he was still a Twitter employee nine days after being locked out of his work computer, despite reaching out to the head of HR and Musk himself through email.
At the time, Twitter had laid off at least 200 workers, or some 10% of its remaining workforce.
In search of an answer, Thorleifsson tweeted at Musk, who responded with the question: “What work have you been doing?”
After being given permission by Musk to break confidentiality, Thorleifsson listed several of his accomplishments, including leading “design crits to help level up design across the company.”
“Level up from what design to what? Pics or it didn’t happen,” Musk replied.
“We haven’t hired design roles in 4 months. What changes did you make to help with the youths?”
Thorleifsson reminded Musk that he couldn’t access any pictures because he was locked out of his work computer.
Musk stopped replying to the tweets, but hours later he returned to the platform to lob invective at his former employee.
Musk Vs. Halli
“The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm,” Musk tweeted, apparently referring to Thorleifsson. “Can’t say I have a lot of respect for that.”
“But was he fired? No, you can’t be fired if you weren’t working in the first place,” he added.
In a later Twitter thread, Thorleifsson said he could type for one or two hours at a time before his hands cramped, but that in pre-Musk Twitter, that wasn’t a problem because he was a senior director.
He added that despite his crippling disability, he worked hard for years to build Ueno.
“We grew fast and made money,” he said. “I think that’s what you are referring to when you say independently wealthy? That I independently made my money, as opposed to say, inherited an emerald mine.”
Thorleifsson made several more passive-aggressive jabs at Musk.
“I joined at a time when the company was growing fast,” he wrote. “You kind of did the opposite. The company had a fair amount of issues, but then again, most bigger companies do. Or even small companies, like Twitter today.”
Thorleifsson said that immediately following his back-and-forth with Musk, Twitter’s head of HR confirmed that he had indeed been fired from the company.