- In a video posted Sunday, massive YouTuber Felix Kjellberg, also known as PewDiePie, called for the end of the “Subscribe to PewDiePie” movement.
- The phrase was popularized by fans during his battle against the Indian media company, T-Series, for the most subscribers on YouTube.
- According to PewDiePie, the movement was once a light-hearted meme, but it has since been used in acts of hate and violence, which he does not condone.
End of “Subscribe to PewDiePie”
PewDiePie addressed the recent negative uses of the “Subscribe to PewDiePie” meme in a video posted Sunday, calling for an end to the movement.
For months now, Felix Kjellberg, known online as PewDiePie, and the Indian media company T-Series, have been facing off for the title of No.1 most subscribed on YouTube. PewDiePie fans have gone to great lengths to encourage people to “Subscribe to PewDiePie” in an effort to protect his spot. However, the YouTuber is now calling for the meme to stop.
In a video titled “Ending the Subscribe to Pewdiepie Meme,” Kjellberg says that the movement started out as something fun and positive, but it took a turn when someone defaced a World War II memorial with the phrase “Subscribe to PewDiePie.”
Kjellberg disavowed the act and donated to the memorial, saying that he hoped that would be the end of it. Unfortunately for PewDiePie, it wasn’t.
In March, Kjellberg made headlines when a shooter said “Subscribe to PewDiePie” on a live stream before killing 50 people at two mosques in Christchurch, New Zealand.
Kjellberg disavowed the act on Twitter when it happened, but has since deleted that message.
“I didn’t want hate to win”
In his latest video, he addressed the attack for the first time on camera saying, “to have my name associated with something so unspeakably vile has affected me in more ways than I’ve let show.”
Kjellberg went on to say that he waited to comment on the situation to avoid giving the shooter more attention, but he now says that it is clear the movement should have ended after the Christchurch attack. “I didn’t want to make it about me because I don’t think it has anything to do with me. To put it plainly I didn’t want hate to win,” said Kjellberg.
Response to India’s Diss Track Ban
PewDiePie also addressed the Indian High Court’s decision to block two of his diss tracks towards T-Series, “Bitch Lasagna” and “Congratulations.”
Kjellberg says that while the songs were all meant to be fun and not meant to be taken seriously. “It’s clearly not fun anymore. It’s clearly gone too far and out of respect for that I’m going to keep the videos blocked,” the YouTuber said.
He also addresses those who have accused the “Subscribe to PewDiePie” movement of being focused on race or politics by saying, “I don’t agree with that at all and I want that to stop. This negative rhetoric is something I don’t agree with at all.”
“To make it perfectly clear: No I’m not racist. I don’t support any form of racist comments or hate toward anyone.”
He closes the video by saying that he does not want to make the milestone of reaching 100 million subscribers focused on beating another channel.
“This movement started out of love and support, so let’s end it with that.”
See what others are saying: (The Verge) (Business Insider) (Engadget)
Onision Calls 911 on Chris Hansen, Files Court Order
- YouTuber Onision, who has long been accused of predatory behavior, recently called 911 when journalist Chris Hansen showed up to his door.
- Hansen has been extensively covering the accusations against Onision, and Onision told the dispatcher he was his “internet stalker.”
- No arrests were made once police arrived, but Onision has filed a court order against both Hansen and another YouTuber, Repzion, who has also been covering the allegations.
- Hansen posted another video saying that he obtained police records showing that Onision’s daughter fell from a window and that Onision recorded the aftermath.
Court Order Filed
YouTuber Onision is filing a court personal protection order against journalist Chris Hansen, who has been covering the series of accusations of grooming and predatory behavior levied against him.
Hansen said in a video on Monday that Onision, who is also known as Greg or James Jackson, filed the order in Washington state. Jackson also filed the order against YouTuber Repzion, or Daniel Sulzbach, who has also posted several videos about the long-standing allegations.
Many have claimed that Jackson, along with his partner Kai, grooms young women, often minors who are fans of his, to become sexually intimate with him once they turn 18. Others have also brought up potential cases of other inappropriate, predatory behavior. Several girls have spoken to Hansen on his YouTube channel to explain their claims. Some have described a system of control and manipulation, such as a list of rules Jackson and Kai force the girls to follow.
Jackson has regularly denied the allegations. Rogue Rocket reached out to him to discuss them back in December. He asked for $10,000 in exchange for an interview.
Hansen Attempts to Reach Out to Onision
This was not the first time Hansen had attempted to reach Jackson to hear his side of the story. Hansen has claimed that he too was asked for monetary compensation in order to ask Jackson questions. On January 13, he posted a video of the 911 call Jackson made when he knocked on his door in an attempt at a face-to-face conversation.
In the call, Jackson refers to Hanson as an “internet stalker.” Hansen is seen standing outside of his door, knocking and sometimes speaking. He was accompanied by a camera crew and his attorney, Mike Morse. Police did arrive and no arrests were made.
In another video Hansen uploaded about his trip to speak with Jackson, he said that it appeared that Jackson was no stranger to officers.
“It quickly became clear that Greg was not unfamiliar to the local law enforcement authorities here,” Hansen explained to the camera in a video that has amassed over one million views. “They were aware of his YouTube antics, the allegations of inappropriate contact with young women.”
He also added that Jackson declined to speak to him when given the opportunity, something Hansen noted was typical behavior in his experience investigating child predators.
Hansen confirmed the court order in a video week later.
Police Report on Onision’s Child
In the video where Hansen explained the court order, he also gave a disturbing update he found in regards to Jackson and Kai’s children when working with police.
“We’ve now obtained Pierce County Sheriff’s reports about a 911 call in September of 2019,” Hansen said. “According to the transcripts, Onision and Kai’s young daughter fell from a second story bedroom window landing in the driveway.”
Hansen also added that this report notes that Jackson actually took a video of his young daughter in the driveway while she was injured, and panned up to the window that she fell from. As for the details of what happened, many have been sharing what appear to be screenshots of the records of the incident. Rogue Rocket requested the records, but has not received them yet, therefore we cannot confirm them. Some of the information in the screenshots shared does line up with what Hansen described in the video.
One screenshot came from Good Citizens Records, which said they obtained the police report. They redacted information to protect Jackson’s daughter and said that the accident was in fact an accident.
According to the screenshots, the police had previously done welfare checks at Jackson’s home and they had received calls about him “possibly sexually abusing young girls.”
As for why he recorded his child in the aftermath of the fall, Jackson said he wanted to be able to show the doctor what happened. According to the screenshots, Jackson referenced an event in 2011 when a friend allegedly threatened to kill herself and make it look like he did it, and he wanted the video to show police he was not responsible. The report calls this explanation “strange.”
Another unconfirmed screenshot goes into the details of the accident and the injury obtained from it. It appears his daughter suffered from skull fractures as a result of the fall.
The fractures did not initially seem life-threatening, though that could rapidly change. Hansen said he will be covering more on this later in the week.
See what others are saying: (Newsweek) (Insider) (Mashable)
Too Faced Co-Founder Condemns Sister’s Post Calling NikkieTutorials a Liar After Coming Out as Transgender
- Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
- However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
- Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru.
- The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.
Too Faced Apologizes
Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.
“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.
“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.
His post was later shared across the brand’s official social media accounts.
“I’m Coming Out”
The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.
“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”
“When I was younger I was born in the wrong body, which means that I am transgender,” she continued.
The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.
De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19.
“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”
De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art.
However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”
While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her.
“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.
Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel.
“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”
She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is.
“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.”
Praise from Fans
De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.
Lisa Blandino Sparks Outrage
However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.
The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”
The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics.
In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.
While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.
After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.
Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”
The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.
Im highly suspicious of her. Besides the fact she is trash, it seems to me she might be involved w the blackmail. And if she was involved… i wouldnt be overly surprised her brother might have AT LEAST known about it.— KateyCakes (@KateyKGecko) January 14, 2020
Two of YouTube’s Highest Earners Are Kids
- Forbes released its annual list of top-earning YouTubers, placing 8-year-old Ryan Kaji at the top spot with $26 million and 5-year-old Nastya Radzinskaya at No. 3 with $18 million.
- The stars have brought new attention to the popularity of kids’ content on the platform just ahead of new policy changes that will impact ad revenue for it.
- Several familiar faces were also on the list, including Pewdiepie and Dude Perfect, however many were surprised to see Jake and Logan Paul edged out of the top 10.
Kids Earn Big
Two of YouTuber’s highest-earning creators of 2019 are under the age of 10, according to the annual YouTube creator estimates from Forbes.
8-year-old Ryan Kaji, star of the massively popular YouTube channel Ryan’s World (formerly Ryan ToysReview) earned himself the top spot for the second year in a row with an estimated $26 million, based on pretax figures from June 2018-June 2019. That’s a jump from the $22 million that put him at the top of last year’s list.
The second-biggest earner of the year is Dude Perfect, the sports entertainment group known for various trick shots, stunts, and battle videos.
But 5-year-old Anastasia Radzinskaya is one creator on the list who is arguably turning the most heads. Radzinskaya, who moved to the U.S. from Russia in 2018, was born with cerebral palsy and doctors feared she might never be able to speak. To document her development through treatments, her parents decided to post videos of her so friends and family could watch her progress.
The videos started off as fairly ordinary child experiences like playdates with her dad or her pet cat, but she quickly gained a following from internet users all over the globe. Radzinskaya, who goes by Nastya or Stacy, now has a total of 107 million subscribers across her six different channels. Her most popular one, “Like Nastya Vlog” has 42 million alone.
Nastya’s impressive following helped her bring in six-figure deals with brands like Legoland and Dannon, according to Forbes. Now she sits at No. 3 on their list with a whopping $18 million.
Creators like Nastya and Ryan have opened people’s eyes to just how huge children’s content is on YouTube. Eyal Baumel, CEO of Yoola, a management company that specializes in digital stars including Nastya told Forbes, “YouTube is the most popular babysitter in the world.”
According to a Pew Research Center study done this year, videos with kids in them average almost three times as many views as other types of videos from high-subscriber channels. A separate study showed that 81% of parents with kids under 11 let them watch YouTube.
These young internet superstars, their parents, and the teams that represent them have made sure that their popularity transcends YouTube. Ryan for instance now has his own line of branded toys, clothing, and home goods that you can easily find at Target, Walmart, and Amazon. He also landed his own TV show on Nickelodeon and has a deal with Hulu to repackage his videos.
Nastya too will soon be launching a line of toys, a mobile game, and a book.
Plans to expand to platforms outside of YouTube is probably a great idea of these child stars, especially as the potential for massive earnings on YouTube changes. In September, YouTube announced that it would be changing the way it displays ads on children’s content.
The changes are meant to comply with the Children’s Online Privacy Protection Act after the Federal Trade Commission and New York Attorney General Letitia James accused YouTube of illegally collecting personal information from children to show them targeted ads.
YouTube said it will remove personalized ads on kids’ content starting next year, but now many creators are worried that, along with their income, the changes could also impact other factors, like search results and recommendations. Others feel the FTC has not been specific enough about what YouTube should consider child-directed content and are worried about the future of their content.
Who Else Made the List?
As far as the remaining top earners, the list includes a comedy duo, several gamers, and one beauty mogul. Here are the remaining creators who made the top 10.
- #4 Rhett and Link – $17.5 million
- #5 Jeffree Star: $17 million
- #6 Preston (Preston Arsement) $14 million
- #7 (tie) Pewdiepie (Felix Kjellberg) $13 million
- #7 (tie) Markiplier (Mark Fischbach) $13 million
- #9 DanTDM (Daniel Middleton) $12 million
- #10 VanossGaming (Evan Fong) $11.5 million
As some have pointed out, Jake and Logan Paul are notably not on this year’s list, both of whom made last year’s top 10. Jake’s absence was particularly surprising since the YouTuber held the No. 2 spot in 2018 with $21.5 million while his brother placed 10th with $14.5 million.
However, the Paul brothers have earned themselves a reputation for controversy and both stopped daily vlogging in mid-2018 to pursue other projects, so that likely had a huge impact on their annual YouTube revenue.